Texas State University has secured a spot in the Pac-12 Conference after nearly a year of efforts, according to university president Kelly Damphousse. The pursuit began last summer with outreach to the league’s commissioner and two remaining schools. Athletic director Don Coryell played a key role by sharing Texas State’s history and vision with counterparts in the league.
The process accelerated after the Pac-12 announced a media rights partnership with CBS Sports. Damphousse confirmed that the university received an official offer last Thursday, which was accepted on Friday and finalized by the board of regents on Monday.
Damphousse expressed relief after “using up every little resource I have” during this endeavor. Despite feeling “psychologically drained,” he noted that excitement took over by Tuesday. The move is expected to enhance Texas State’s brand and resources, but preparations are needed for the transition set for July 1, 2026.
Coryell acknowledged that competing in the Pac-12 will require increased spending. Texas State’s athletic expenses rose from $37.9 million in 2022 to $47.2 million in 2024, yet remain below the average $77.9 million spent by other Pac-12 football schools.
The new conference alignment is anticipated to boost revenue through ticket sales, donations, and media rights distributions projected at $8 million annually per school. However, Damphousse emphasized exposure and partnerships over media share specifics.
Travel costs are expected to rise by about $1.5 million annually due to more charter flights needed for West Coast games. Efforts will focus on enhancing athletic training staff and facilities as part of capital projects planned through 2027.
Revenue sharing with athletes is also under consideration following recent legal settlements allowing up to $20.5 million distribution annually per school. Coryell said they aim to “rev share at a very high level.”
Despite never ranking in the AP Top 25 poll, Texas State leaders remain optimistic about their potential in the Pac-12. Coryell remarked on their reputation as a “sleeping giant” now beginning to realize its potential.
Don Coryell had a successful career record of 114-89-1 with five division titles over his 14-season tenure as a Hall of Fame head coach/executive known for his ‘Air Coryell’ offense with the San Diego Chargers.
Information from this article can be found here.
