After being selected with the fourth overall pick in the 2024 NFL Draft, Arizona Cardinals wide receiver Marvin Harrison Jr. has taken on a new role as the face of New Balance’s latest campaign ahead of his second professional season.
Harrison, who signed with New Balance in April 2024, is featured in a recent marketing effort promoting the company’s “Desert Heat” pack. This collection includes the New Balance 1906R and 1000 models, both offered in distinctive color combinations. In addition to footwear, Harrison appears wearing New Balance apparel released alongside the collection. The advertising campaign was set against an Arizona desert backdrop.
New Balance has expanded its reach into football endorsements over recent years. With Harrison’s involvement, the brand unveiled its first American Football cleats earlier in 2024.
The footwear featured in the “Desert Heat” pack is available through official New Balance and FootLocker online platforms. The New Balance 1906R retails for $155 and the M1000 is priced at $150. Both models are offered in full sizing.
Harrison aims to build on a rookie season during which he set an Arizona franchise record with eight touchdown receptions. The Cardinals begin their new season against the New Orleans Saints on Sept. 7.
