Hard Rock Bet Sportsbook has launched its latest fall campaign, called the Hard Rock Bet Party, as part of its ongoing Roll With Us platform. The campaign was created in partnership with 72andSunny New York and brings together well-known athletes such as Mike Tyson, Dale Earnhardt Jr., John Daly, Ray Lewis, Ed Reed, and Edgerrin James. The initial live action spot highlights Florida football figures including Lewis, Reed, James, Fred Taylor, Devin Hester, DJ Williams, Jon Beason, Antrel Rolle and Jeremy Shockey.
The concept behind the Hard Rock Bet Party is to offer an experience reflecting the sportsbook app’s features by hosting a party where sports fans and sports icons gather to engage in discussions about sports and place bets. According to Matt Primeaux from Hard Rock Bet: “We didn’t film a commercial – we threw a party. Not to just ‘feature’ legends, but to hang with them. The Hard Rock Bet Party puts Mike Tyson, John Daly, Dale Earnhardt Jr., and Ray Lewis poolside with every fan who rolls with us. It’s sports, culture, and entertainment colliding – pure Hard Rock. That’s our edge in a copycat sportsbook world – and why we’re the fastest-growing, highest-rated app.”
Geno Burmester of 72andSunny New York added: “Our idea was to turn the sportsbook experience into a place you can actually step inside – where Florida’s energy, iconic sports legends, and the thrill of the bet all live together in one world. It’s not just what Hard Rock Bet offers, it’s how it feels when you’re part of it.”
Participating athletes commented on their involvement in the campaign. Dale Earnhardt Jr. said: “We had a blast filming the Hard Rock Bet Party (…) It had great energy and everyone was having fun. Any time we work with Hard Rock Bet, we know we are going to have a good time.” Mike Tyson stated: “The Hard Rock Bet Party was amazing (…) It’s a legendary brand that goes all out. We’re just getting warmed up, and trust me, the party will really get going when I roll in.” John Daly remarked: “I got to hit flop shots into a pool and drive around the backyard in a golf cart (…). That’s a pretty great party in my book. Hats off to Hard Rock Bet for making it happen.” Ed Reed also noted: “We brought out the Miami vibes for The Hard Rock Bet Party (…) it was good to see so many legends come together on set.”
Hard Rock Bet Sportsbook is promoting itself as one of the top-rated platforms available on mobile devices based on its user rating in digital app stores. Features include easy deposit processes and fast withdrawals along with opportunities for players to earn rewards through programs like Legendary Reward Drops.
The campaign will run throughout football season across television broadcasts as well as radio spots and digital media channels.
