When discussion surrounds the Sanders family in Colorado, attention typically falls on quarterback Shedeur or defensive player Shilo. However, Deion Sanders Jr., also called Bucky, is gaining attention in another way—through his behind-the-scenes work with a camera rather than on the field. A former wide receiver and return specialist at Southern Methodist University, Bucky has shifted his focus to creating content that showcases the inner workings of Colorado football.
Bucky’s unique approach involves providing fans with a closer look into practices, locker room moments, and Coach Prime’s talks, largely through his “Well Off Media” vlogs. His efforts have been acknowledged by both teammates and fans for offering perspectives rarely seen by the public.
In a recent episode of Well Off Media, Shedeur Sanders spoke about his brother’s impact: “I got my other brother right here, too. Junior, stand up. He does all that social media. So, all the stuff you’ve been seeing, that’s him.” Shedeur credited Bucky’s creative work for much of the energy around Colorado football.
Deion Sanders expressed similar pride in an Instagram post: “The 1 ! @deionsandersjr has changed the game completely. @welloffmedia Proud of ya and Love ya son! #Dad/CoachPrime,” adding further recognition for Bucky’s contributions to how Colorado football is viewed.
Fans have responded with enthusiasm to Bucky’s content. Comments include praise such as “People don’t understand this greatness Bucky is capturing every day. This is all part of a great story we’re not even fully unloading yet. Thank you Bucky!” Another fan wrote, “These young men are so blessed to have Coach Prime as their head coach. I would bet that his past head coaches didn’t coach the way he does—and look at his greatness. Thanks for another great video Deion Jr.”
Other fans commented on how the videos reflect coaching and team development: “This, ladies and gentlemen, is called GROWN MAN COACHING!!!! STUDENT athletes need THIS!!!!” One wrote about the educational value: “Love Coach Prime and Deion Jr. for posting these amazing videos… all young men should be watching how he runs this program as these skills are for life!!” Others showed support with messages like “Thank you so much for giving us an inside view, Bucky!” and “Thanks Bucky… we are on a countdown Buffs!”
As anticipation builds toward kickoff for Colorado football’s new era under Coach Prime, many consider Bucky’s role significant in sharing team narratives and maintaining engagement among supporters.
