A passion for wine and strong friendships brought Pro Football Hall of Fame Enshrinee Dick Vermeil back to Greenville on August 20. The Super Bowl XXXIV-winning coach, known for leading “The Greatest Show on Turf,” visited the city to promote a wine tasting event at Hotel Hartness, representing his business, Vermeil Wines. The visit also supported Michael Grozier, CEO of Trueline Greenville, an entertainment venue opening in the West End.
Nearly 150 people attended the event, where Vermeil discussed his NFL experiences, dedication to producing quality wine, and impressions of Greenville County. He stated: “I never got into the wine business to make money. I did it to make great wine,” said Coach Vermeil. “It’s a tough business, but I didn’t go into it for that… we do not make any money, just enough to pay our bills. (…) We want to create experiences and a great wine for people to enjoy.”
Winemaking has long been part of Vermeil’s family tradition due to his French background and proximity to Napa Valley. His venture began as a hobby among friends in Napa Valley before becoming a commercial enterprise in 2008. Now, Vermeil Wines produces between 1,600 and 1,900 cases per year sourced from Frediani Vineyards in California.
Michael Grozier reflected on their relationship: “I think he’s a very special man (…) He’s had an amazing life and career, he makes great wine, and he’s been a hero of mine since I was a kid.”
Grozier’s friendship with Vermeil started during their time at Villanova University and continued throughout Vermeil’s coaching career with teams including the Philadelphia Eagles, St. Louis Rams, and Kansas City Chiefs. This connection helped introduce Vermeil to Greenville’s culture.
Vermeil shared his impressions of the city: “This city is beautiful and filled with charm (…) It’s one of the best mid-sized cities I’ve experienced, and the hospitality has been nothing short of fantastic. I’ve enjoyed every second of my time here,” said Vermeil.
During his brief stay in Greenville County, Vermeil visited several local spots such as Falls Park on the Reedy River, downtown Greenville, Hotel Hartness on the eastside, and stayed overnight at Grand Bohemian Lodge.
Patrick Ives of Greenville attended the event and remarked: “I grew up watching the Eagles alongside my dad (…) If he were alive, he’d be thrilled over the moon that I was here drinking wine with Dick Vermeil. (…) I think it’s really cool that a legend of his stature is in Greenville,” he added.
Currently, Vermeil Wines are not available for retail purchase in local shops but can be bought online via vermeilwines.com by bottle or case or through membership shipments. The product line includes several red and white varieties using recycled barrels from previous fermentations. Prices range from $45 up to $1,000 per bottle; signature series memberships can reach $1,500.
For more information about purchasing options or product details visit www.vermeilwines.com
