Coach Deion Sanders’ approach to elevating the Colorado Buffaloes continues to gain attention, with the football program’s latest name, image and likeness partnership involving Taco Bell. The fast food brand has introduced a “Buffs Box” campaign featuring four Colorado players: Jordan Seaton, Julian “JuJu” Lewis, Quentin Gibson, and Dre’lon Miller.
The deal includes a $7 meal combo and collectible player cups, available at Taco Bell locations throughout Colorado. The inclusion of Seaton and Lewis in the promotion reflects their growing national profiles. According to On3, Seaton holds a NIL valuation of $1.3 million while Lewis is valued at $1.1 million.
This arrangement highlights Coach Sanders’ focus on raising Colorado’s profile both on and off the field. By featuring freshmen such as Gibson and Lewis in the campaign, the Buffaloes present themselves as a destination for recruits seeking early exposure and marketing opportunities.
Fans have responded positively to the promotion. Images on social media show rapid sales of the collectible cups, with some describing it as an example of the heightened enthusiasm around the program.
The “Buffs Box” underscores how much Colorado football’s presence has grown under Sanders’ leadership. As preparations continue for the new season, observers note that the team is developing not only its roster but also its wider brand appeal.
